Privacy Policy

Polaris Website Privacy Notice

last updated: 01-20-2022

  • Introduction

This Privacy Notice describes our privacy practices applicable to your use of the Polaris Trailers website located at www.polaris-trailers.com (“Website”) operated by ALCOM, LLC (“we”, “us”, “our” or “ALCOM”), including how we collect and use personal information via the Website.  By using our Website, you are confirming that you do not object to our practices described in this Privacy Policy.  If you object to any aspect of this Privacy Notice, you should not use the Website.  

  • What This Privacy Notice Does and Does Not Cover

This Privacy Notice applies only to personal information collected by ALCOM via the Website (identified above).  This Privacy Notice specifically does not apply to personal information collected by ALCOM through other websites, offline or through any other means, or to personal information collected by any party other than ALCOM.  For example, any personal information collected by ALCOM’s authorized dealers is subject to those dealers’ privacy notices and practices, not ALCOM’s.

  • Collection of Personal Information

The personal information we collect depends on how you interact with our Website, and may include:

  • Contact Information, which includes, for example, name, email address, street address, phone number, and fax number.
  •  
  • Warranty Information, which includes VIN number, purchase information, and other information relating to a vehicle/product warranty.
  •  
  • Usage Data, which includes, for example, your browser version and settings, your device type and settings, and other information, such as your IP address, internet service provider, MAC address, mobile device identifier, the name and version of your operating system, referring and exit pages, and the date and time of your visit, as well as information about your interactions with the Website, including the webpages you visit, links or buttons you click, the search terms you enter, and other similar interactions with the Website.
  •  
  • Geolocation Information, which may be determined by processing IP addresses or other device information, depending on your device’s settings for location services.
  •  
  • Preferences, which include, for example, your email preferences and products you have indicated you may be interested in.

We collect this information directly from you when you provide it to us, such as by filling in forms on the Website, and through the use of automatic data collection technologies, such as our server logs and Google Analytics (more information below).

Automatic Data Collection; Google Analytics; Cookies

We use Google Analytics and server logs to help us analyze how users interact with and use the Website, compile reports on the Website’s activity, and provide maintenance and other services related to the Website’s activity and usage.

  • Log Information: When you interact with the Website, servers automatically record certain Usage Data that your browser or device sends. This information may be stored in log files.
  •  
  • Cookies and Other Tracking Technologies; Google Analytics: Our Website uses cookies and other automatic tracking technologies, including those associated with our use of the web analytics services Google Analytics. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. Cookies may identify, for example, whether you have visited us before or if you are a new visitor and which site features in which you may find interesting or useful. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies, which can be viewed by clicking here. To learn more about Google’s partner services and to learn how to opt out of analytics tracking by Google, click here.
  •  
  • Use of Personal Information

ALCOM may use personal information collected through our Website to: 

  • present, personalize, improve, monitor, secure, and maintain our Website; 
  • provide you with information, services, or products that you request from us; 
  • respond to your comments and questions;
  • perform research, development, and promotion of our products, including advertising and marketing via email and direct mail and/or using other communication channels, including through partnerships with internet search engines;
  • gather aggregate information about the Website user base as a whole;
  • fulfill any other purpose for which you provide personal information; and/or
  • fulfill any other lawful business purpose.
  •  
  • Disclosure of Personal Information

ALCOM may disclose personal information collected through our Website:

  • to service providers who provide services to or on behalf of ALCOM;
  • to subsidiaries, joint ventures, or other affiliates;
  • to a buyer or other successor in the event that we are acquired, merge with another entity, or sell portions of our assets;
  • to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of ALCOM or others; 
  • consistent with any other purposes disclosed by us when you provide the information; and/or
  • with your consent.
  •  
  • Security of Personal Information

Although we take measures to protect your personal information, we cannot guarantee its security. No method of transmission of information over the internet or method of electronic storage is completely secure. Any transmission of personal information to or using our Website is at your own risk.

  1. Supported Web Browsers and Do Not Track Signals

We recommend that you use the latest web browser versions to optimize your experience. Older web browser versions may not be able to access or utilize all pages on our website as intended. We may not be able to receive or honor web browser “Do Not Track” signals and the Website may continue to collect information in the manner described within this Privacy Notice.

  1. Your Privacy Choices

You can exercise control over our collection and use of your personal information in the following ways:

  • Geolocation Information: You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser. This will prevent the Website from accessing your Geolocation Information. Note that some Website functionality may not be available if you disable location-based services.
  •  
  • Emails: You can unsubscribe from our marketing emails by clicking the “unsubscribe” link in the footer of any such email.
  •  
  • Cookies: You can refuse to accept third-party cookies by following your browser or device’s instructions. If you do not accept cookies, you may experience some inconvenience in your use of the Website. 
  •  
  • User Requests: You can contact us at any time using the contact information listed in the last section of this Privacy Notice to request we do any of the following:  (i) erase or delete all or some of your personal information; (ii) change, update, or correct your personal information; (iii) restrict how we use all or some of your personal information; (iv) access your personal information and, where applicable and feasible, request to receive that personal information in a commonly used electronic format (or ask for this information to be provided in that format to a third party); or (v) disclose what personal information we collect, use, disclose, or sell.  We will consider and respond to any such requests promptly, and otherwise in accordance with applicable laws.  Although we use good faith efforts to respond to your request, we may not be able to provide and/or correct the requested user information in all situations.  For example, subject to applicable laws, we may not be able to provide the personal information requested if it imposes an undue burden or expense, requires us to release confidential commercial information, requires the disclosure of personal information relating to another person, or requires authentication of the request that is not feasible.

Residents of California and Nevada should also review the additional information applicable to them in the sections below.

  • Additional Notices
  •  
  • Additional Notice to California Residents

If you are a California resident, this section applies to you and supplements the rest of this Privacy Notice.

As a California resident, you have rights under the California Consumer Privacy Act, California Civil Code § 1798.100 et seq., (with any implementing regulations and as may be amended from time to time, “CCPA”) relevant to your personal information as defined under the CCPA (“Personal Information”). The rights described herein are subject to exemptions under the CCPA and other limitations under applicable law.

California Consumer Rights under the CCPA: If your Personal Information is subject to the CCPA, you have certain privacy rights with regard to that information. You have the right to:

  • Request that we provide you access to the following no more than twice in a 12-month period:
    • the categories and specific pieces of Personal Information that we have collected about you;
    • the categories of sources from which the Personal Information is collected;
    • the business or commercial purpose for collecting or sharing your Personal Information;
    • the categories of third parties with whom we share your Personal Information; and
    • the categories of Personal Information that are sold (as defined under the CCPA) and the categories of third parties to whom the Personal Information was sold.
  •  
  • Request that we delete your Personal Information; and
  • Request that we not sell your Personal Information by opting out of the sale of your Personal Information.

We do not sell your Personal Information; however, we are required to let you know that you have the right to opt-out of the sale of your Personal Information if we ever engage in such activity.

California residents also have the right not to receive discriminatory treatment for the exercise of any of the privacy rights conferred by the CCPA, as described in this section. We will not discriminate against you because you have exercised any of your rights under the CCPA.

How to Submit a Request for Access to or Deletion of Your Personal Information: If you wish to exercise your right to request access to your Personal Information or deletion of your Personal Information, please submit your request by completing the web form available here https://www.polaris-trailers.com/contact-us, by calling our toll free number: +1-207-861-9800, or by email: Dmills@alcomusa.com. To ensure we can verify your identity and help us respond to your request please provide us with your full name, email, and home address, and clearly indicate which of the rights you wish to exercise.

We are required to provide you with access to your Personal Information or delete your Personal Information only in response to verifiable consumer requests. We will compare the information you have provided as part of submitting the request to any information we may have in our possession in order to verify your request. We may also contact you to request additional information in relation to your request. The information you provide must match the information we have in our possession. This measure is in place to help ensure that Personal Information is not disclosed to any person who does not have the right to receive it. The information collected through this process will be used only for verification purposes and responding to your request.

Requests made through Agents: Please note that you may authorize an agent to exercise any of these rights. If you use an agent, we will take measures to verify your agent’s authorization to act on your behalf and we may require more information to ensure proper verification of you and your agent’s identity and authorization.

Additional California Privacy Rights: Pursuant to California Civil Code Section 1798.83, California residents may ask us to provide them with (i) a list of certain categories of personal information (as defined in Section 1798.80(e)) that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. California residents may make one request per calendar year.  To make this request, please contact us using the contact information listed in the last section of this Privacy Notice. In your request, please include a subject line that states “CA Shine the Light Request”, state that you are a California resident, and provide a current California address for our response.

  • Additional Notice to Nevada Residents 

If you are a Nevada resident, this section applies to you and supplements the rest of this Privacy Notice.

Nevada residents may direct a business that operates a website not to sell certain personal information (such as social security numbers; driver’s license numbers or other identification numbers; or account numbers in combination with the required access code or password) that the business has collected. Although ALCOM does not sell your personal information, you have the legal right to opt out of the sale of your personal information, even if your information is not currently being sold. For additional information about your rights, please contact us using the contact information listed in the last section of this Privacy Notice.

  • Children

Our Website is not directed to persons under the age of 16.  If we become aware that a child under 16 has provided us with personal information, we will take steps to delete the information as soon as possible. If you believe that your child under the age of 16 has submitted personal information to ALCOM, please contact us using the contact information listed in the last section of this Privacy Notice.

  • Updates to Our Privacy Notice

We may revise this Privacy Notice periodically and will post any changes to the Website. Changes to this Privacy Notice are effective at and after the time they are posted, but not retroactively.  Your continued use of the Website after posting of changes will constitute acceptance of, and agreement to be bound by, those changes.  Please review this Privacy Notice from time to time to ensure you are aware of changes to this Privacy Notice.

  • Questions

Any comments, concerns, questions or specific requests regarding this Privacy Notice should be sent to us at Dmills@alcomusa.com or by mail 6 Millennium Drive, Winslow, ME 04901.